My client who is in the medical devices industry recently hired a “marketing specialist” to help them with their brand image. The client loved the first concept the firm pitched which rebranded them as “The THC Company”. THC is an acronym for their best-selling product.
I tried to stifle my giggles during the pitch and tried to politely tell them that maybe they should google THC before going through with this, or maybe even ‘medical THC’.
On the other hand, maybe they’d get a lot of traffic to the site they weren’t expecting.
“A quarter of all [Stanford] undergraduates and more than fifty per cent of graduate students are engineering majors. At Harvard, the figures are four and ten per cent; at Yale, they’re five and eight per cent. Some ask whether Stanford has struck the right balance between commerce and learning, between the acquisition of skills to make it and intellectual discovery for its own sake.”—
Out today: Mike Monteiro’s Design is a Job. The book is an important reminder that how effective you are as a designer depends on many things aside from what you can do in Photoshop or InDesign. You need to build a stable environment for yourself (and your employees) to do your best work: you need to get clients, know how to talk to them, set up a stable and sustainable business, collaborate with others, etc. etc. For a taste of what the book has to offer, A List Apart has an excerpt of the second chapter, Getting Clients.
The biggest lie in this book would be if I told you I don’t worry about where the next client is coming from. I could tell you that once you build up enough of a portfolio, or garner enough experience, or achieve a certain level of notoriety in the industry, this won’t be a concern anymore. I could tell you I sleep soundly, not bolting out of bed at 4 a.m. to run laps around the local high school track. I could tell you that I never worry about enough presents under the tree. I could tell you these things, but I’d be lying. And I don’t want to lie to you. Getting clients is the most petrifying and scary thing I can think of in the world. I’d rather wrestle lady Bengal tigers in heat with meat strapped to my genitals than look for new clients.
If putting in the work to get the kind of work you want to do sounds too daunting, then close this book right now. Walk away. Rethink your life choices and take up a less stressful craft, like cleaning out cobra pits. Do it. No one will think less of you. Cover yourself in sackcloth and pray to your god for penance.
Anybody read this book yet? I’m pretty sure I oughta.
vacation was great, especially after i killed my cold with salt water and booze.
since i’m sitting here daydreaming about it instead of tackling the mountain of work that has piled up in my absence, I’ll share some of the highlights:
drank an entire (big) bottle of wine on the flight over (it’s ok - it was wednesday)
saw a whale, a humongous sea turtle, and a few manta rays
watched the sunset at the beach. felt really damn lucky.
stand up paddleboarding. this is my FAVORITE.
tennis at the beach
i ate ALL THE SUSHI. so much poke. if that jeremy piven mercury thing was for real, i might have it.
switched to gin
stumbled on some really fantastic poolside ‘scenery’ that i attempted to discreetly capture but i failed miserably. i still need a class in clandestine camerawork from Rune. below is the best i got.
For those of you wondering about my encounter with Casey Wilson, it turns out we shared a flight back to LA. i couldn’t bring myself to tell her she was ‘aMAHzing’ as both Shovelbum and PalmtreePalmTree suggested, but i did tell her i thought she was hilarious and fantastic. the dream sequence in my head of us becoming BFFs after some witty repartee at the baggage claim didn’t quite come to fruition, but I managed to not embarrass myself too badly [like i have in previous celeb encounters. i did not, for example, invite her to my hotel room.]
Robin’s cable modem died. We’re at such a loss of what to do. Pay attention to each other?
The kid just got invited to an impromptu sleepover so the hubs and I are having this same dilemma. We’ve been tossing around all these great ideas when in reality we are probably going to get mexican food, beer, and fall asleep on the couch.
Rooftop Films is screening the first episode of Planet Earth (the Attenborough-narrated version) outside along the East River this Saturday, followed by the premiere of The Making of Planet Earth. Check here for times, location, etc.
I may only have had two hours of sleep last night and it may take a box of mucinex to get me through this flight but I made it. I made it on to the plane and it’s vacation time, for the most part. I was running too late to stop at the airport bar so for the love of god get this hunk of metal into the air and start the beverage service pretty please.